{"product_id":"cuddle-protocol-purr003","title":"Limited Edition 12\" Vinyl Purr \"CUDDLE PROTOCOL\"","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eVEL INITIATES THE\u003c\/span\u003e\u003cspan\u003e«CUDDLE PROTOCOL»,\u003c\/span\u003e\u003cspan\u003eHER FIRST AMBIENT ALBUM,\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eSET FOR RELEASE ON OCTOBER 17,\u003c\/span\u003e\u003cspan\u003e2025 ON PURR.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eVel, recognized for her striking presence in the contemporary \u003c\/span\u003e\u003cspan\u003etechno scene, steps into new territory with the release of her \u003c\/span\u003e\u003cspan\u003efirst ambient album, Cuddle Protocol (P:\\URR(3)_Cuddle_\u003c\/span\u003e\u003cspan\u003eProtocol), the third outing on her own label PURR. Out \u003c\/span\u003e\u003cspan\u003eOctober 17, 2025, the 9-track record is a personal and intimate \u003c\/span\u003e\u003cspan\u003estatement, delivered on vinyl and digital formats.\u003c\/span\u003e\u003cspan\u003eWith Cuddle Protocol, Vel explores the paradox of \u003c\/span\u003e\u003cspan class=\"peekaboo-text\" id=\"package_description_0\"\u003eintimacy\u003c\/span\u003e\u003cspan class=\"bcTruncateMore\"\u003e\u003cspan class=\"peekaboo-text\" id=\"package_description_0\"\u003e\u003cspan\u003e \u003c\/span\u003ein a coded\u003cbr\u003eworld. “I like the idea of a protocol for softness,” she explains, “of codifying something that should be intimate and spontaneous.” This tension runs through the album: fragile voices and soft layers unfold against serious, carefully structured arrangements, balancing tenderness with rigor. Ambient music has always been Vel’s “first love.” Before producing techno, she composed ambient exclusively, and this album marks a return\u003cbr\u003eto the form in its most sincere expression. “I know this music will follow me all my life. It’s not a phase. It’s how I express myself most truthfully.” Cuddle Protocol is about slowing down, embracing sincerity, and reaching for deeper connection. “When I listen to ambient, I access another world. It’s charged with emotion, it makes me drift and forget everything. That’s the feeling I wanted to share.”\u003cspan class=\"lightweightBreak\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"PURR","offers":[{"title":"Default Title","offer_id":52433357734221,"sku":"PURR003","price":13.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/9243\/9752\/files\/MockUpPURR003.png?v=1758113451","url":"https:\/\/mamatoldya.myshopify.com\/products\/cuddle-protocol-purr003","provider":"Mama told ya","version":"1.0","type":"link"}